Sometimes the best things aren’t new, but renewed. Pretty enlightened, huh? Well, that’s kinda the point. See, Good Good Studios didn’t start out so wise. We were once a fledgling partnership called Hotdog Content — fueled by daydreams and lots of opinions, wrapped up in a fairly irreverent (but delicious!) package.

Fast-forward a few years, and we’ve grown up a little. We’ve expanded our team to include a third partner and have steadily grown the team of freelancers and agency partners we bring in on different projects. And most of all, we’ve realized that we can build anything we want, but if we want what we build, we need to rethink a few things.

From our origins, we set out to do good work for good people. That means, at its simplest, we only want to do work for causes we believe in, or for companies that offer something valuable and honest in a world full of cynical cash-grabbing lookalikes. For a little place called Hotdog, it meant we often got a laugh for our name before we got attention for how smart, creative, and good our work was. So with a full roster of clients but lots of daydreams still unfulfilled, we regrouped and rebranded.

Enter Good Good Studios: a content agency dedicated to doing good work for nonprofits, B Corps, and other do-gooders who need to up their game in the world of video or editorial content. 

So what’s in a name? Intention. At Good Good Studios, you’ll find people who intend to bring a mind-boggling level of quality to organizations that usually settle for something pretty, um, ungood. Because we have the talent to work for anybody… but we don’t want to. We want to create things that, at least to us, make the world a better place. We want to work for clients who believe in treating each other decently. It means doing something that’s not just good, but good good.

As a content studio that runs the gamut based on any client’s needs — from web to social to telepathy — we know a brand is only what others make it. So with Good Good, we’re trying to lay it all out there as honestly and simply as possible. Translation: there are a lot of opportunities to make a big impact on the work you do — we want to get out of the way to help you, not stand in front of it with our fancy or weird brand. We also know it means being flexible and humble to make it happen. And most of all, it means knowing when a good good joke is played out.

To everyone who’s been part of building up Hotdog and helping it become Good Good Studios, thank you. Just know this: we haven’t lost a touch of our irreverence or our sometimes gnarly sense of humor. But we’re going places — and we hope you’ll stay on the road with us.

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